Flash Survey: Social Channels and You
What Social Networks Are You Focusing Your Efforts On?
Analysis of Results:
Twitter continues to be a staple of social media marketing for Ecommerce professionals. While often not leading directly to sales, it can be helpful for keeping customers happy and driving brand loyalty.
Despite some poor press recently around its advertising platform, Facebook continues to be the center of attention for most Ecommerce social media campaigns. This is as expected considering the nearly one billion users on Facebook.
It may come as no surprise to people that Ecommerce professionals are paying lots of attention to Pinterest these days. It embodies social shopping much more than the other popular social networks available today. Companies are seeing great success when they have products that customers love, and those customers share their love on Pinterest.
Google+ is so far struggling to get user adoption, and it seems that Ecommerce marketers and professionals realize this, and are not spending as much effort targeting Google+ users at this time. The time and focus that is being spent on Google Plus is likely because of the potential SEO impact that +1’ing can have.