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Flash Survey: Best Day of the Week

The Question:

What's your best day for online sales?

The Results:

Analysis of Results:

Monday was the clear winner in our survey with 32% of respondents stating that it was their best day of business. When ignoring the group who replied “Not Sure,” this jumps up to 40%. Tuesday was the next best day for online sales.

We wanted to see how the survey results compared with actual data we have collected via the Spring Metrics platform. We examined 30,000 online sales that we tracked during a sample week, bucketing the sales by the day of week. These data tell a similar story: Mondays are king, Tuesdays perform well, but weekends are not nearly as profitable.

So why is Monday the best day? The New York Times published an article in December 2011 discussing this question. The theory presented was that people spend little time on their computers during weekends; when they get into work on Mondays, they place orders for the items they had wanted to buy but hadn’t gotten around to actually purchasing.