Resources

Download as PDF

Flash Survey: Keeping Up With Ecommerce

The Question:

What is your favorite way to keep up with Ecommerce trends and innovations?

The Results:

Analysis of Results:

So where do Ecommerce folks hang out to get their news and follow the latest trends and technologies? While a large segment hits up blogs and websites for this information, it turns out there is no one runaway channel for staying in the know. That said, we’ve seen plenty of evidence that Ecommerce owners and marketers flock to sites like SEOmoz and Search Engine Land.

Another favorite source of Ecommerce intelligence is email and newsletters. Email newsletters are an efficient means to get headlines and trends pushed directly to the inbox. Practical eCommerce and E-Commerce Times, for example, have an impressive number of subscribers and plenty of timely content to deliver to those subscribers.

One somewhat surprising result: few people selected conferences as their primary source of information. Perhaps in this era of rapid change and Internet speed, conferences are staged too infrequently to be an effective source of industry insights.